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‘What really matters is what you like, not what you are like… Call me shallow but it’s the damn truth…’ proclaims audiophile love-seeker Rob Gordon in the film High Fidelity. Try these specialist dating sites for a novel experience and a match more in tune with your interests. Do say: ‘Meeow.’ Don’t say: ‘Who’s been to Korea lately for a puppy sandwich?

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Like a lot of the best online dating sites, it also has a handy instant messenger service which makes chatting to your matches easy and breezy. A daily email suggests six members you might be interested in, which is a useful feature that doesn’t feel like you’re being bombarded but provides you enough choice to find a compatible date.

Try now: Dating Direct from £12.99 per month How does it work?

We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.

From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.

With half of all single people now using some of the best online dating sites to find love (or at least quick, no strings sex – hello, Tinder), long gone are the days when Internet dating was seen as embarrassing or cringe-worthy.

Now its about as normal (but way more fun) as Internet banking.

Try now: Lovestruck from £16 per month How does it work? In fact, it’s fairly similar to our old friends Match, mentioned above.

You can start looking at potential dates for free, then when you like the look of someone and fancy striking up a conversation, you need to subscribe. The experts say: This site is owned by the dating giant MEETIC and gives you access to 20 million members across Europe and it also merged with in 2009.

No one is allowed to speak, the action happens via the covert passing of notes – just like at school. Muddymatches is one for those who lead a muddy-boots lifestyle and want to meet like-minded, country people.

Do say: ‘I spent my gap year droving sheep in Australia.’ Don’t say: ‘Is that mud on my Blahniks?

Do say: ‘If you’re into garage-rock, how about a long night clubbing?