Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.
Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.
A one step Facebook log-in process leads on to a few simple questions (the most obvious – height, kids, whether you drink or smoke), a description and a photo – then you are in. To use the site fully – sending unlimited messages to other members – payment is required.
You can browse a selection of pictures and ages before logging in, anything more specific requires you to become a member. As with many free or low-cost sites, ads can be frequent and feel spammy.
You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.
Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.
Another friend is about to marry the short, bald banker with absolutely no ‘online dating’ message-type chat she met at a party.
As a 5ft 9in glamorous cocktail type who says she hates bankers, she freely admits she’d have swiped right past him on Tinder or blocked him on Match – and he may well have done the same.
However, they do have a live help service at their homepage to talk you through joining.
Pros: Uses compatibility testing to match you with someone who shares the same worldview as you.
This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).