On 4 July 2007 Jelsoft announced that Jelsoft had been acquired by Internet Brands, which promised significant investment in software development.
Other UBB owners expressed interest in the solution, and they offered to sell it to Infopop, but their proposal was rejected.As there was still a demand for the software, Limm and Percival created Jelsoft and released their work as a paid solution, called v Bulletin 1.In 2005, v Bulletin 3.5 was released that addressed some of the shortcomings of 3.0 (discussed later on).v Bulletin 3.6 was released as a stable version on 3 August 2006."took with them virtually every type of document a competitor would need to enter the market and unlawfully create a competing bulletin board software program." Since the initial release of the v Bulletin forum product in 2000, there have been many changes and improvements.
Below is a list of the major revisions and some of the changes they introduced.
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As their site grew, they noticed that their software, written in Perl using a flat-file database, could not always cope with the number of users they had.
Shortly thereafter, Limm became the managing director and Percival the lead developer.
To help with the scale of the project, two additional developers, Freddie Bingham and Mike Sullivan were brought on to help finish v Bulletin 2.
Version 3.8 introduced more new features, such as social group discussions, social group categories, private message sorting and filtering options, private message history, quick edit for newer types of content (visitor messages and picture comments), social group icons, social group transfers, a private message quick reply box, private message throttling (limit messages sent over a time period), private message reporting, profile privacy (limit blocks to a subset of users), lightbox navigation, thread prefix permissions, and dismissible notices.