Blair, the Veronica, inspires fear; Serena, the Betty, inspires envy. K., you can go to Columbia [University] one day a week.
Waldorf is a brunette queen bee—controlling, poised, meticulous.Van der Woodsen, by contrast, is the blonde, effortlessly cool free spirit.But ’s creators and show-runners, Josh Schwartz and Stephanie Savage, already had the beaches of Newport in their rearview mirror, with their sights on a next project.They had been sent Cecily von Ziegesar’s popular ] and its kind of crazy four-year run that we wanted to take and apply to something moving forward, and we were really excited about doing something in New York,” Schwartz said over lunch in Los Angeles this past winter.Eighteen years old at the time, she had just appeared in a small independent film and come to a crushing conclusion: “I realized that [acting] was a business as much as a craft,” she told me more than a decade after the fact, while on the West Coast, where her husband, Ryan Reynolds, was about to start shooting a prime-time soap opera about beautiful, articulate, sun-kissed teenagers living in Orange County, was wrapping up its four-year run.
The show had arrived on the scene with a tidal wave of buzz, its actors almost immediately splashed on magazine covers and pushed out onto red carpets; but after burning through plot at a rapid pace (its leading lady, Mischa Barton, saw her character get killed off somewhat unceremoniously in the third season), the show sputtered to a close, ending with a truncated final season.
(“They did it for the money,” Schwartz said, with a laugh.) Trump said in an interview at the time that she never missed an episode of never did particularly well in the ratings.
But it has enjoyed a continuing popularity, even 10 years later.
“We knew we needed the show,” Ostroff (currently president of Condé Nast Entertainment) said. You have to really hit something that’s in the zeitgeist, or really going to matter to people in a way that becomes an emotional connection.
And it was even more difficult for us, because we were going after a younger, more finicky audience.”It was a perfect storm: a buzzy property, a hot creative team, and a new network.
I remember where I was [when watching it] and what I was doing in my life.’”Viewers wanted to dress like the characters; they wanted their haircuts and jewelry and ringtones; they wanted to talk like them and listen to the music they listened to.